Warner Bros. Home Entertainment Group has entered into a videogame distribution agreement with Codemasters, Inc. for distribution and sales of its product slate in North America beginning in April 2007.
Within Warner Bros. Home Entertainment Group, Warner Bros. Interactive Entertainment will work together with Warner Home Video in managing the distribution, sales and trade marketing of Codemasters’ portfolio of videogames.
“This partnership allows the Warner Bros. Home Entertainment Group divisions to combine strengths to distribute Codemasters’ games, which have global appeal, throughout North America,” said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. “Employing the expertise of our gaming division and our powerful home video distribution services, we will bring Codemasters’ products to consumers within the ever-growing gaming marketplace.”
“We greet this arrangement to work with Warner Bros. Home Entertainment Group with great enthusiasm,” commented Rod Cousens, Chief Executive Officer, Codemasters Ltd. “Codemasters continues to strengthen its content and distribution, and as the reach of our product portfolio broadens to a global audience, there can be no more effective alliance than to have the world’s largest entertainment corporation handling the line in the single largest market. The commitment of Warner Bros. Home Entertainment Group can only benefit the progress and scale of our future releases targeted at the North American consumer.”